Certificate in Business English Communication
Overview
The Certificate in Business English Communication offers students a unique opportunity to expand their Business English knowledge.
The program is delivered on two levels: Preliminary and Vantage.
Students have the opportunity of doing coursework in all of the following:
Business English Communication
Develops reading comprehension of business publications and the ability to discuss them with confidence and insight. Students learn to write clear, concise and effective memos, letters and reports. They acquire excellent listening skills and are able to confidently discuss business related topics.
Business Concepts
Explores the corporate world and an understanding of the key areas of modern business practices by studying international companies. Students learn concepts and theories in management, international trade, finance, logistics, company structures, business travel, globalization, marketing and advertising.
Presentations
Develops presentation skills to persuade an audience with impact. Students research and deliver business presentations that are engaging and effective.
Interviewing and Debating
The course to help students get the job they want! Students learn what employers are looking for and develop a personal resume and cover letter. Interviewing techniques are covered and students learn how to impress potential employers by promoting themselves in today\'s competitive market.
Negotiation
Develops strong negotiation skills, covers strategies and tactics to be used in business negotiations.
Business Case Analysis
Develops communication skills in a wide range of business situations. Students learn to analyze and understand business cases.
Corporate Success
Covers the basics of how companies become successful. Students participate in hands on activities dealing with customer service.
Upon satisfactory completion of the program, students are eligible to write the University of Cambridge Business English Certificate (BEC) examination