Diploma in Sales and Marketing Management

Overview

The Sales and Marketing qualifications provide students with an exciting opportunity to specialize in these two essential areas of business. The curriculum contains a special emphasis on the sales and marketing aspects of business. Our curriculum also includes specialization from the Canadian Professional Sales Association (CPSA) knowledge base for certification.

This program provides a solid foundation in Sales & Marketing skills, using group presentations, role-plays and debates. Our faculty stresses the ability to work effectively in a team-based environment by including group assignments and class discussions. Students are encouraged to share ideas and work together. We incorporate current business concepts and real-life examples to illustrate a worldly view of the corporate sales and marketing environment. The selected courses provide students with knowledge of sales and marketing functions, and practical skills applicable to this setting.

“ The six month practicum included in my Diploma in Sales and Marketing Management program has given me a chance to implement what I have learned at school to the real world. During my practicum I was involved in many marketing projects including a 100th years anniversary celebration. My supervisor and the employees at General Paint treated me with respect and made me feel really happy.”

Orhan Altunkaya, Diploma in Sales and Marketing Management summer 2011