This Sunday is Father’s Day - do you see it as a special day to treat you Dad and show him how special he is, or do you view it as a commercial gimmick?

Most gifts for Father’s Day will fit in one of four categories. Either he is the barbecue guy, the golf guy, the gadget guy or the sports guy. If he is not one of those guys — you’re not really getting him a gift — you’re getting a necktie or a card.

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Barbecues are huge this year because infrared technology is where it’s at for dads. One of the biggest sellers is a Jenn-Air four-burner with a 40-burger capacity — it’s got a lot of meat to it! It’s also got a price tag of $999.

Shoppers are expected to spend close to $10 billion for Father’s Day this year, and seven in 10 people will give Dad a card, and four of 10 will take him out to dinner, and more than one-third will be giving Dad some sort of apparel.

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